DAM Los Angeles 2023

The Art and Practice of Managing Digital Media

Back

In the Trenches – the National Football League’s (NFL) Extensive Reboot through New Technology and Change Management to Develop Workflows for the Future

March 23, 11:20 AM, PDT

The NFL recently moved into a brand-new broadcast facility, including the deployment of a heavily virtualized environment and a new asset management system. The overall project was massive with multiple API integrations and a complete migration from a legacy asset management system consisting of almost 1 million assets. 

What took place was a technology overhaul to drive up efficiencies, and to enable creative freedoms across all NFL business units.

Brad Boim, Senior Director, Post-Production & Asset Management at the NFL Media Group will share what this evolution into the future means for DAM and for the NFL’s ability to provide high-quality content to their fans.

 

What others say

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo
VHB

I have over 10 years of experiences as a DAM, and  I am always looking forward to the Festival of DAM or any other event organized by Henry Stewart. The conferences are always presented by experts of the matter. Anyone interested in DAM should attend.

Jair Hernandez Castillo
NXP

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine