What role does a DAM play when businesses and their digital assets merge into a major new global organization?
In this session, Dave Finley will explain how positioning the DAM as the fulcrum of a content ecosystem will:
- Increase quality and productivity through improved and automated workflows
- Deliver higher value across more stakeholders within the ecosystem
Mergers create new needs in every function of an organization, including Digital Asset Management. We’ll hear the challenges of merging growth plans and the many decisions along the way of how to integrate two different business models and DAM practices.
Dave will discuss a series of challenges faced following the merger of two firms: a new B2B unit and multiple DAM systems with internal and now external users requiring access.
This session will focus on how the organization, growing quickly and with a limited budget, satisfied everyone’s DAM needs – through integrations. It will highlight:
- Vendor integrations – how they created a segregated DAM workspace, securely separating acquisition from legacy business while operating on the same engine, as well as reducing costs while offering system continuity
- Integration with B2B – from development through training and implementation to capture
- Integration with B2B’s clients – giving a large quantity of distinct clients their own secure home to receive ongoing B2B campaigns
