DAM Los Angeles 2023
DAM as a Brand Ambassador – How Can Digital Asset Management be a Strong Ally of Your Brand Strategy
We all know that DAM controls the assets available and:
- Updates users
- Empowers design teams
- Delivers the message
But how can the DAM use its status as the single source of truth to empower your brand? How can the DAM be used effectively when a client, company or product is either launching or revising their brand? And importantly, how can your DAM be put to work on a global scale?
In this session, we’ll hear from Kristin Burns, Global Digital Content Operations Lead at Thoughtworks, a leading global technology consultancy that integrates strategy, design and software engineering to enable enterprises and technology disruptors across the globe to thrive as modern digital businesses, who’ll highlight, through real-world examples, how your DAM is a brand ambassador in the old-fashioned, diplomatic sense of the word. Kristin will show how the DAM can smooth over the friction that change brings by making it easier for designers, external partners and the rest of your users to make the right choices from only the curated assets shared from your brand-driven DAM and focussing on common goals.
Speaker
What others say
Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year!
I have over 10 years of experiences as a DAM, and I am always looking forward to the Festival of DAM or any other event organized by Henry Stewart. The conferences are always presented by experts of the matter. Anyone interested in DAM should attend.
HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.