DAM Los Angeles 2023

The Art and Practice of Managing Digital Media


Jennifer Cook

AVP, Marketing

Pacific Life

Jennifer brought her experience and insights to Pacific Life in 2011. In her current role as vice president of marketing, she leads the Consumer Markets Division’s innovative marketing team, which includes Product Marketing, Digital and Print Marketing, Marketing Analytics, Creative Services, and Marketing Operations for life insurance and annuities. She is ultimately responsible for the development and execution of integrated marketing strategies designed to bring advisors through the sales funnel, enabling them to offer Pacific Life’s financial strategies to their clients.
With over 25 years in the financial services industry, Jennifer has held leadership roles in marketing and product development with several major insurers, including MetLife and Jackson National Life and served as vice president of marketing for a regional bank. A New York native, she moved to California to attend UCLA and ended up making the Golden State her permanent home. She enjoys spontaneous, virtual dance parties with her team, hiking, and skiing. Jennifer currently resides with her son in Huntington Beach, California.

What others say

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

I have over 10 years of experiences as a DAM, and  I am always looking forward to the Festival of DAM or any other event organized by Henry Stewart. The conferences are always presented by experts of the matter. Anyone interested in DAM should attend.

Jair Hernandez Castillo

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo

Cookie Marie Kurtz
Albert Einstein College of Medicine