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DAM Los Angeles 2023

The Art and Practice of Managing Digital Media

Rus Martin

Senior Digital Asset Specialist, Creative Lab

Esri

Rus Martin is a Senior Digital Asset Manager at Esri, where he focuses on evolving creative operations through digital asset management, content governance, and analytics-driven workflow design. His work spans enterprise DAM platforms, rights and legal metadata frameworks, and cross-functional process design across creative, legal, marketing, and technology teams.

Rus is particularly interested in how DAM is shifting from a system of record to a system of insight, leveraging asset analytics, metadata intelligence, and emerging AI capabilities to improve visibility, compliance, and decision-making across the content lifecycle. He brings a practitioner’s perspective to building scalable, real-world DAM programs that balance creativity, governance, and operational clarity.
 

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