DAM Los Angeles 2023

The Art and Practice of Managing Digital Media


Rus Martin

Digital Asset Specialist, Marketing Technology


Rus has been working in the post-production environment for over 16 years and started as a PA for EP’s, Creative Directors, and Designers at a boutique house – Brand New School – in Santa Monica. It was here where he was promoted to Tape Operator where he learned the value of collecting media and properly categorizing it and adding metadata to an index.

Rus gained his love for digital asset management to then become the DAM Manager at Herbalife, working in DAMs and Archival work.

At Esri, Rus is responsible for DAMs management and workflow, archival and storage management.

What others say

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

I have over 10 years of experiences as a DAM, and  I am always looking forward to the Festival of DAM or any other event organized by Henry Stewart. The conferences are always presented by experts of the matter. Anyone interested in DAM should attend.

Jair Hernandez Castillo

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine