DAM Los Angeles 2023

The Art and Practice of Managing Digital Media

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Molly Barrett-O'Callahan

Digital Asset Specialist

Big Lots, Inc.

Molly Barrett-O’Callahan is a Digital Asset specialist guiding B2B and B2C creative and marketing teams to adopt digital libraries with a strong ROI and development plan.

Over the last five years, Molly has become a cross-department engagement partner and advocate of project management best practices to reduce risk, cost, and quality barriers throughout the lifetime of the DAM. Her previous role saw the ground up creation of the digital asset space and company-wide process for an international B2B restaurant equipment leader, Cambro Manufacturing.

Molly has recently joined the Big Lots, Inc. team to facilitate and strategically develop a DAM environment that delivers the access and reusability required by a retail giant. As the resident digital asset management expert, she is driving change in metadata management, process streamlining, and content rights.

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VHB

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NXP

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Cookie Marie Kurtz
Albert Einstein College of Medicine