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DAM Los Angeles 2023

The Art and Practice of Managing Digital Media

Michael Guerra

Senior Digital Asset Manager

Pacific Life

Michael is the Senior Digital Asset Manager at Pacific Life. While new to the world of financial planning and insurance, Michael is not new to the world of asset management and library sciences. He comes from a varied background which includes public libraries, museums, academia, and a longer chapter in media and entertainment.

Since graduating from Pratt Institute with a Masters in Library and Information Science, Michael has continued to evolve from a cataloger to an archivist to a digital asset manager. With all of these of these experiences rooted in asset organization, he has gathered the ingredients to create a knowledgeable digital asset management melting pot.

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