DAM Los Angeles 2023

The Art and Practice of Managing Digital Media


Michael Guerra

Senior Digital Asset Manager

Pacific Life

Michael is the Senior Digital Asset Manager at Pacific Life. While new to the world of financial planning and insurance, Michael is not new to the world of asset management and library sciences. He comes from a varied background which includes public libraries, museums, academia, and a longer chapter in media and entertainment.

Since graduating from Pratt Institute with a Masters in Library and Information Science, Michael has continued to evolve from a cataloger to an archivist to a digital asset manager. With all of these of these experiences rooted in asset organization, he has gathered the ingredients to create a knowledgeable digital asset management melting pot.

What others say

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

I have over 10 years of experiences as a DAM, and  I am always looking forward to the Festival of DAM or any other event organized by Henry Stewart. The conferences are always presented by experts of the matter. Anyone interested in DAM should attend.

Jair Hernandez Castillo

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine