DAM Los Angeles 2023

The Art and Practice of Managing Digital Media


Marla Watson

Senior Operations Manager, Digital Asset Management


Marla has worked as an archivist and digital asset management professional for more than fifteen years working at companies such as Airbnb, Zillow Group, Headspace, Walt Disney Parks & Resorts, Revolt TV, TMZ, Smithsonian Institute Traveling Exhibitions, DreamWorks SKG and UCLA Film & Television Archive. Over that time, her close working relationship with technology, creative talent, production companies, museums, archives and libraries has given her a fluent understanding of the database development, data governance, cataloging, metadata creation and content management practices for both digital and physical assets.

Marla specializes in the protection and organization of company assets, giving those resources findability, and connecting people with information. Marla is responsible for developing digital content workflows, leading system integrations and taxonomy creation, as well as creating and implementing guidelines for tracking and storing assets across businesses.

What others say

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

I have over 10 years of experiences as a DAM, and  I am always looking forward to the Festival of DAM or any other event organized by Henry Stewart. The conferences are always presented by experts of the matter. Anyone interested in DAM should attend.

Jair Hernandez Castillo

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine