DAM Los Angeles 2023

Jennifer is Founder and CEO of Paroo, a Digital Asset Management and information strategy consultancy supporting enterprise marketing and creative teams. Since 2009, she has helped global brands bring clarity and structure to complex digital ecosystems - designing governance, metadata, and workflows that are thoughtful, intuitive, and built to scale.

Known for her steady, principled approach, Jennifer is often brought in when systems feel overwhelming or underperforming. She combines deep technical fluency with careful listening and discernment, aligning business goals with practical, adoptable solutions that reduce risk, increase efficiency, and support sustainable growth.

She holds a Master of Library and Information Science from the University of California, Los Angeles and is a recognized leader in digital asset governance.