Jennifer Pflaumer launched her information management consultancy, Paroo, in 2009 after realizing the need for concentrated information management solutions for businesses across all industries. Her expertise includes finding ways to better manage digital assets, creating information strategies, improving workflow processes, and performing systems analysis and design. 

Through her practice, she has helped companies to purchase and refine their digital asset management systems, organize their files with dedicated taxonomies, and make content more findable on their websites. She earned her Master of Library and Information Science from UCLA, with a focus on human-computer interaction, digital media, and information architecture.