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DAM Los Angeles 2023

The Art and Practice of Managing Digital Media

Riley Carey

Senior Marketing Technology Strategist

Columbia Sportswear Company

Riley has worked in Marketing across small regional franchise chains to a global multi-billion dollar company. He stumbled into the world of Marketing Technology to help lead the launch of an enterprise-wide DAM at Columbia Sportswear Company 5 years ago.

With the successful launch of the DAM across 4 global brands and 5K+ users Riley has diligently pursued the development of scalable future looking metadata model, taxonomy, and business processes.

Riley and his team are working to bridge the gap between business needs and solutions offered by the Marketing Tech stack. The team has currently focused their efforts on digital rights management, archival strategies, and integrations between the portfolio of marketing applications. 

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