DAM Los Angeles 2023

The Art and Practice of Managing Digital Media


Andrew Almendras

Vice President, Global Creative Marketing


Andrew is currently the VP, Global Creative Marketing at IMAX where he’s been instrumental in building its award-winning in-house creative team, works with every major Hollywood studio to launch some of the biggest film campaigns to date and is instrumental in the business transformation IMAX is currently undergoing.

He oversees the creative project management, production and operations functions for IMAX’s in-house creative team. In 2017, he and his team successfully launched the global marketing team’s first ever MPAA-approved Digital Asset Management tool housing, securing and distributing all creative materials for the organization. 

What others say

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

I have over 10 years of experiences as a DAM, and  I am always looking forward to the Festival of DAM or any other event organized by Henry Stewart. The conferences are always presented by experts of the matter. Anyone interested in DAM should attend.

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Cookie Marie Kurtz
Albert Einstein College of Medicine