DAM Industry Week

For all professionals in CPG & Retail, Media & Entertainment, Education, Financial Services & Insurance, and Healthcare


Sara Yuffe

Sr. IT Manager, Global Product Line Owner, Marketing Operations

Johnson & Johnson

Sara is a technology leader in Johnson & Johnson’s Consumer Health organization, with IT product line responsibility for both DAM and Product Information Management (PIM). Sara partners with global & regional marketing teams to identify and define the marketing operations capabilities needed, and to implement people, process, and technology solutions that can be scaled globally. Over the past 8 years, Sara has lead the implementation of various DAM & PIM platforms within J&J, enabling business transformation, platform integrations across the J&J technology ecosystem, development of product roadmaps, and ensuring strong ROI tracking & adoption metrics. She continues to evolve the marketing operations technology strategy, looking at opportunities to better streamline internal end to end marketing operations processes throughout the “content supply chain”.

April 26 - 30, 2021

An Online Event