DAM Industry Week

For all professionals in CPG & Retail, Media & Entertainment, Education, Financial Services & Insurance, and Healthcare


Elias Castañeda Olavarrieta

Sr. Manager Digital Content & Tech Platforms

The Hershey Company

Elias Castaneda leads the Content Operations and Analytics team at Hershey. His team is responsible for Hershey’s content management and syndication for over 630k pieces of content a year. Currently his team is in a 5 year journey of implementing a E2E content automation strategy. This content strategy includes the implementation of 5 core technologies and the optimization 20+ business processes across 7+ departments. 

Elias have functionally worked in the digital, marketing, sales and finance departments. With this unique set of experiences, he has helped organizations implement strategic capabilities such as e-commerce and revenue growth management, to achieve a competitive advantage and better serve customers. 


April 26 - 30, 2021

An Online Event