DAM and PIM can help your customers with their buying decisions.
Whether selling to businesses or consumers, buyers need access to various types of product content — emotionally-driven visual assets and objective information. This helps them feel most confident when making buying decisions.
Delivering this kind of experience requires the right digital asset management (DAM) and product information management (PIM) tools. Businesses that can create a complete view of their product content will be best equipped to create experiences that empower their customers across websites, social media, digital ads, packaging, in-store displays, and more.
In this session, you’ll learn:
Henry Stewart events are integral to the learning process as I finish my Master's in Library and Information Science. The added bonus of remote access allows those of us who cannot attend in person to take advantage of the industry world leaders HS events always bring. Thank you!
I always learn so much at HS DAM events! Just like DAM is a process not a project, so is keeping current with the trends, updates, and vendors. HS makes me feel like I am plugged in.
HS DAM events provide the opportunity to learn what works and doesn't, what I should be focusing on in the future, and introduce areas I may have not thought to consider in how we're currently using our DAM and where we should be going.