Keeping the Content and Assets Up-To-Date and Available for all Users
When it comes to the migration, ingestion and storage of an enormous number of assets, a clear and systematic approach is required. To ensure that the content is kept both relevant and fresh that approach should be under constant review.
A DAM is much more than just a storage hub. It is a central, easily accessible, repository for all digital creative and marketing material.
Ensuring that there is a centralized DAM, that all users find easy to access and work with, underpins a smooth workflow-process.
In this session, Stan Scoggins, Senior Vice President at Universal Pictures will describe how to manage the content in your DAM, including, importantly, how to ensure that the content can be easily found – using consistent, focused metadata.
