DAM Industry Week 2022

For all professionals in CPG & Retail, Media & Entertainment, Education, Manufacturing, and Healthcare



What’s Next for Metadata

April 5, 1.10 PM EDT

Metadata is all sorted now, right? You have a schema, you have some vocabularies - so all you have to worry about is keeping it all accurate. Well, not really!

The truth is that the business around us is constantly changing. Sometimes quite quickly. That means that our metadata structures and processes often need to change to keep up.

Our content is expected to be ready anytime, anywhere. Our businesses are constantly challenged in exciting new ways. For example by:

  • Data/analytics
  • Second screen
  • Governance
  • AR/VR
  • Metaverse
  • And more and more already here and yet to come

The challenge: our metadata must stay useful and relevant. So, what does that mean for our DAM teams in real life?

The solutions panel: moderated by Graham Allan, Managing Director of Deloitte Consulting, with Charles Duncan, Technical Project Manager at Disney Parks, Experiences and ProductsShelley Meeks, Executive Director of Content Services at Hearst MagazinesMichelle Roell, Taxonomy Strategist, Editorial Creative at Netflix and Garrett Sayre, Senior Account Executive at Orange Logic, the panel will address what it takes to keep our metadata in sync with the evolving business around us. And what it takes to think about being ‘ready’ for what’s coming, rather than reacting after it has happened. We’ll touch on:

  • Keeping our metadata models up to date and useful
  • Making sure our users keep getting the search results they need and expect as their needs change
  • Keeping our taxonomies ahead of where our business will need them to be
  • What new dimensions of metadata must we incorporate so our content is always ‘ready’ to be monetized when the business finds a paying customer?
  • How to govern metadata at the speed of business

Come with your questions about all things metadata … and we’ll answer your questions about metadata innovation too.


An Online Event