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DAM Industry Week 2022

For all professionals in CPG & Retail, Media & Entertainment, Education, Manufacturing, and Healthcare

Transparent and Self-Managed Automated Workflows in Image Delivery - Speeding the Process from Manufacturing to Sales

April 7, 11.10 AM EDT

The project:

To speed up workflows, The Hershey Company, known as Hershey’s, decided that it had to make fundamental changes to the way it delivers and uses images.

The solution:

AI and full-scale automation is essential to drive a better, fit-for-purpose, holistic customer experience.

Learnings:

Kyle McNamara, Content Operations Manager at Hershey’s, takes us through new use cases for AI in DAM & image syndication and why change is needed. We’ll hear:

  • How these capabilities are being used to monitor what customers are experiencing and how they are reacting
  • Making informed decisions on how to determine whether the right images are making it to the product catalog
  • How AI is being used to create a ‘self-managed’ ecosystem
  • How customers’ experiences may change as Hershey’s changes behavior
  • How AI will help in predictive modeling and narrative creation with an AI-infused user interface
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