The project:
To speed up workflows, The Hershey Company, known as Hershey’s, decided that it had to make fundamental changes to the way it delivers and uses images.
The solution:
AI and full-scale automation is essential to drive a better, fit-for-purpose, holistic customer experience.
Learnings:
Kyle McNamara, Content Operations Manager at Hershey’s, takes us through new use cases for AI in DAM & image syndication and why change is needed. We’ll hear:
- How these capabilities are being used to monitor what customers are experiencing and how they are reacting
- Making informed decisions on how to determine whether the right images are making it to the product catalog
- How AI is being used to create a ‘self-managed’ ecosystem
- How customers’ experiences may change as Hershey’s changes behavior
- How AI will help in predictive modeling and narrative creation with an AI-infused user interface
