Michele Dickinson Heuer, Senior Digital Asset Management Specialist at Nestlé Purina PetCare North America, will discuss the increasing role played by AI in DAM.
In this session, Michele will share the challenges faced when working across multiple time zones and product lines.
Come and hear how to differentiate between human and pet food - a plate of pate dog food is not a cake!
The session will focus on the following key takeaways:
- How the education process worked when implementing AI across the board
- Why it is important to be able to bulk edit
- How AI tags keywords beyond what you can imagine
- The importance of having the ability to create consistency in tagging
- Evaluating the cost savings made by taking the leap into machine learning
