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DAM Industry Week 2022

For all professionals in CPG & Retail, Media & Entertainment, Education, Manufacturing, and Healthcare

Connecting the Content Ecosystem with Metadata

April 8, 11.10 AM EDT

Learn more from Christine Conley-Smith, Head, EpiCx Creative and Content Management Operations at Roche/Genentech about why metadata is a critical enabler for content operations and helps maximize the power to deliver personalized content at scale.

Covering:

  • Why it’s important to think about structuring a metadata model across systems
  • Establishing a global content taxonomy
  • There’s more to integrations than just technology
  • Connecting the right content with the right customers
  • Reuse relies on metadata (and governance)
  • How to align stakeholders: the ‘Why’ and the ‘WiiFM’ principle
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