DAM Industry Week 2022

For all professionals in CPG & Retail, Media & Entertainment, Education, Manufacturing, and Healthcare



Mike Palmer

Senior Director, Media Management

Sinclair Broadcast Group

Sinclair Broadcast Television Group includes 186 local televisions stations and 21 regional sports networks in addition to national media properties. Mike joined Sinclair’s Advanced Technology group in 2021 after spending 23 years designing products and technology for The Associated Press as Director of Design and Integration Strategy, and later as CTO for Masstech.

One of Mike’s challenges at Sinclair is to select and integrate components of a new media management system that will serve Sinclair’s diverse business units.  The new system must work across a wide range of technology, production types and unique workflows, and provide a centralized backbone/pipeline on which Sinclair’s transformative businesses can grow.

Mike holds a BS in Broadcasting/Journalism from the University of Southern Colorado. Prior to working in the broadcast vendor space, Palmer worked in local news, and later in satellite technology for Hubbard Broadcasting where he was a member of the technical and operations team that first brought satellite broadcasting to the US market.

As a product and technology designer, Mike applied his earlier hands-on user experience in news and broadcast operations to design products that bridged leading-edge technology, user experience, and business objectives. Portions of this technology are now integrated into much of the daily broadcast news produced by local stations, networks and state broadcasters around the world. 

For his efforts, Mike was awarded AP’s Oliver Gramling award in 2004 and recognized by Broadcast and Cable with a Technology Leadership Award in 2006.  Products produced by design groups in which he was a leader have won numerous awards.  In 2015 he was selected by his peers in The MOS Protocol Group to formally receive a National Technology Emmy awarded to the group, which he led for nearly 15 years. He and a colleague were awarded a US patent for adaptive and predictive IP data transmission via satellite and other high-latency paths in 2009.


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