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DAM Industry Week 2022

For all professionals in CPG & Retail, Media & Entertainment, Education, Manufacturing, and Healthcare

Elana Mitchel

Digital Asset Management

Pat McGrath Cosmetics

Elana has spent the last few years specializing in digital asset management for companies in the retail, advertising, education, and publishing industries. While working closely with a variety of stakeholders she has learned unique ways of managing the digital asset life cycle from creation to distribution, establishing routing and archiving procedures, and streamlining workflow processes.

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