DAM Industry Week 2022

For all professionals in CPG & Retail, Media & Entertainment, Education, Manufacturing, and Healthcare

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Agenda

All session timings are in Eastern Daylight Time (EDT). 

Remember, by registering you have access to all sessions across all five days of DAM Industry Week 2022! To check out agendas for the other industries, navigate between the tabs below. 

  • Day 1 - DAM for CPG & Retail
  • Day 2 - DAM for Media & Entertainment
  • Day 3 - DAM for Education 
  • Day 4 - DAM for Manufacturing
  • Day 5 - DAM for Healthcare

Day 1Day 2Day 3Day 4Day 5
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10:30am
Networking and Exhibition Opens
Get a head start on visiting the exhibition, planning your day, meeting with fellow DAM professionals and organizing some demos.
 
11:00am
Welcome to DAM for Manufacturing
Join the first session of the day with Conference Chair, John Horodyski, as he officially opens DAM for Manufacturing!
Conference Chair
John Horodyski, Executive Director, Insights and Analytics, Salt Flats
 
11:10am
Transparent and Self-Managed Automated Workflows in Image Delivery - Speeding the Process from Manufacturing to Sales
The project: To speed up workflows, The Hershey Company, known as Hershey’s, decided that it had to make fundamental changes to the way it delivers and uses images. The solution: AI and full-scale automation is essential to drive a better, fit-for-purpose, holistic customer experience. Learnings:...
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Speaker
Kyle McNamara, Content Operations Manager, The Hershey Company (Hershey’s)
 
11:40am
11:45am
10 Tips to Maximize the Impact of your DAM today – and into the future!
With hundreds of DAM projects under our belt, we’ve seen the good and the bad of DAM implementations in the manufacturing space.  From years of solving unique challenges for our customers, we’ve been able to narrow in on what works – and specific strategies to maximize DAM efficacy.  In this sess...
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Speaker
Carlie Hill, Director of Growth Marketing, MediaValet
 
12:05pm
12:10pm
Building a Design System to Scale – Why the DAM is Instrumental
In this session, Julian Murphy, Global Director of UX Design at STANLEY Security will explain why the DAM is a single source of creative truth.   We’ll learn:
  • How the DAM was instrumental in the launch of the organization’s Aditi Design system
  • How it was used in the marketing of...
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Speaker
Julian Murphy, Global Director of UX Design, STANLEY Security
 
12:40pm
"Birds of a Feather" Networking Lounge Discussions and Visit the Exhibition
Your opportunity to network and learn from colleagues from around the world, and visit the exhibition. There is no formal agenda; the lounges are unmoderated and on a first-come, first-served basis.
 
1:10pm
DAM Good Governance
Governance is no longer an option; it’s the process that holds your organization’s DAM together as you seek to become truly data-driven, realize the full value of your data and content, and avoid costly missteps. It is a framework to ensure that program goals are met both during implementation an...
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Moderator
John Horodyski, Executive Director, Insights and Analytics, Salt Flats
Panelists include
Claire Blechman, Onboarding Manager, Bynder
Julia Gebhart, Product Marketing Manager, Sitecore
Kyle McNamara, Content Operations Manager, The Hershey Company (Hershey’s)
Joy Wiegand, Digital Content Specialist, Global Brand Architecture Admin, Amway
 
2:00pm
2:05pm
Digital Manufacturing Matters: Lessons Learned from Amy’s Kitchen
Amy’s Kitchen has learned that their content supply chain needs as much investment and care as the manufacturing supply chain. Join Kim Corona, Marketing and Creative Project Manager, Amy’s Kitchen and Derek Scott Torrey, Senior Manager, Salt Flats who will share:
  • Why content technology ...
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Speakers
Kim Corona, Marketing and Creative Project Manager, Amy's Kitchen
Derek Torrey, Senior Manager, Insights & Analytics, Salt Flats
 
2:35pm
After-Party: Join the Networking Lounge, continue the conversation and raise a glass to a great event!
Following the final session of the day, we invite you to catch up virtually with old friends, make some new ones, grab a drink and raise a glass to a great event! Please join us over in the Networking Lounge to continue the conversation with your peers. There is no formal agenda; the lounges are ...
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3:05pm
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