April 30, 2021

DAM for Healthcare

Dedicated to defining the future of DAM in your industry

Agency Management: The Critical Component for DAM Success

April 30, 2.40 PM EDT

In this session Charlene Lewis, Sr. Manager, Experience Operations (XO) at Genentech, Inc. will review critical partnerships that drive DAM success. Specifically agency DAM adoption, expectations, contract language and business rules. No DAM is successful overnight but through direct communication with agencies, designers and production studios, a DAM can become the platform to support downstream systems, modular content and global reuse.

 

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