DAM for Healthcare

Dedicated to defining the future of DAM in your industry


Got DAM, Now What? Brand it and Market it! Optimizing your internal DAM marketing program

April 30, 2.05 PM EDT

The objectives of the DAM marketing program are to increase the number of users and enhance global visibility of the DAM within all regions.

Originally set up as an in-person program pre-pandemic, it has proven very robust and efficient in the new virtual world. The speaker reviews proven methods to attract and engage users.

  • Brand identity: create a brand for the DAM that ties in with the organization’s brand
  • Measurement: quarterly reports to measure user take-up
  • User engagement:
    • monthly tips and tricks emails
    • snippet promotion in company newsletters
  • Ongoing training: ‘Lunch and learn’ presentations
  • Feedback: undertaking regular surveys

April 30, 2021

An Online Event