The objectives of the DAM marketing program are to increase the number of users and enhance global visibility of the DAM within all regions.
Originally set up as an in-person program pre-pandemic, it has proven very robust and efficient in the new virtual world. The speaker reviews proven methods to attract and engage users.
- Brand identity: create a brand for the DAM that ties in with the organization’s brand
- Measurement: quarterly reports to measure user take-up
- User engagement:
- monthly tips and tricks emails
- snippet promotion in company newsletters
- Ongoing training: ‘Lunch and learn’ presentations
- Feedback: undertaking regular surveys
