John’s more than 12 years working as a marketing and Digital Asset Management professional for Risetime and OpenText has provided him with broad expertise in strategic content marketing and pragmatic DAM solutions for large and not-so-large companies in many different industries. He has worked closely with experts in healthcare and other highly regulated businesses focusing on their unique use cases, workflow processes and integration challenges with adjacent technologies in the marketing, DAM, and marketing environments. He is passionate about understanding the practical application of technology and key use cases to increase productivity; helping people to get work done better. John understands the value that DAM offers, especially as a part of complex ecosystems. Its prime objective leads to greater user satisfaction and helps organizations move the needle and achieve their goals.