April 29, 2021

DAM for Financial Services & Insurance

Dedicated to defining the future of DAM in your industry

TechLab: Going Beyond Personalization in Financial Services

April 29, 11.50 AM EDT

Across all industries, personalization is the norm. In the Financial Services industry, dynamic personalization is the next frontier for experience-driven marketers. 

Static approaches to personalization through segmentation haven't delivered great results so brands have stopped believing in them. 

Going Beyond Personalization means moving past the segment talk track to focus on creation, assembly, and delivery of experiences as a complete service. 

  • How do we do this effectively in a highly regulated industry? 
  • How do you review and approve 3,000 different flavors of the same highly personalized message before it goes out? 
  • Should you?

In this TechLab session you will learn how leaders of companies in regulated industries (particularly FSI) manage the explosion of channels, the growing expectation of highly personalized messages, and how they are excelling in an industry with antiquated regulatory requirements that restrict them.

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Henry Stewart Conference Studies LLP is a limited liability partnership, registered in England, registration number OC334769 with its registered office at 40-41 Museum Street, London WC1A 1LT. Henry Stewart Events Ltd is a limited company, registered in England, registration number 06532399 with its registered office at 40-41 Museum Street, London WC1A 1LT. Henry Stewart Events, Inc. is a corporation incorporated in the State of Delaware, USA having a business office at PKF O’Connor Davies LLP, 665 Fifth Avenue, New York NY 10022.
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