We all deal with change management. What is often overlooked, however, is the role of DAM and how this can support change, support end users and, importantly, form a major part of the overall business enterprise and its success.
In this session, Gordon McKie, Director, Digital Experience at Hilton, will provide insights into how the DAM at Hilton has many functions and is part of the ever evolving and expanding enterprise. Gordon will share key drivers in change management focusing on:
- The vision to create a true enterprise DAM which is accessible to all departments in the hotel chain
- Why and how to ensure the DAM must be agile and fit for purpose
- The importance of change management and the need to see it as a continuing journey
- Effective communication … so there are no surprises!
