To become agile with creative teams, it’s important to balance creativity and business needs. The DAM plays more than just a vital role in this. Setting clear goals and parameters for projects, by giving creative and content teams the freedom to experiment within those parameters, and by having systems and processes in place for managing not just assets but managing and facilitating communication and collaboration within teams themselves.
Moderated by Rahel Bailie, Executive Consultant, ICP with Nathalie de Lemos, Head of Product for Digital Content at Nestlé, and Tom Marsh, Team Lead, Creative Operations at Kitchen Stories, discussion will focus on how the choices you make at the RFP and implementation stages have a bearing on how the DAM works in collaboration with other systems for joined up thinking and for smooth workflows.
