DAM Fest Europe 2021
Engaging a Global Organisation with Digital Asset Management
Keeping User-Adoption Front and Centre
Save the Children launched its global DAM in March 2018. It brought together numerous DAM systems.
Céline Millinder, Global DAM (Content Hub) Manager, Global Creative Content Unit at Save the Children will share her experience of implementing best practice as the organisation continues to optimise and develop its DAM function.
Challenges and achievements:
- Why a forward-thinking approach is important
- Safeguarding and ethical practice
- Creating a global DAM:
- Optimising resources
- Aligning content gathering and image making processes
- Working with local talent across a global organisation while working in some of the most difficult and hostile places in the world
- Evolving governance
- Training and onboarding
- System enhancements and user-experience
Getting global buy-in and bringing everyone onboard was always going to be a tricky part of the alignment progress. Céline discusses how the challenges of optimising the DAM and realising its added value were met while, at the same time, dealing with ongoing change management and DAM’s adoption.
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