DAM is now safely embedded as the single source of truth for visual marketing materials in most companies and organisations.
The shift to digital, direct-to-consumer (DTC) selling means that DAM is now the bridge between the two worlds of content and commerce. That covers ecommerce, in all its forms, as well as the more integrated marketing management of traditional retail channels.
The panel will discuss:
- The increasing types and volume of content required for ecommerce, the constituencies involved in its creation, management and usage, and the many outlets it serves across consumer journeys
- How DAM has evolved to meet needs, its value vs. other types of solutions that might address those needs, and where DAM can sit within and integrate with a robust ecommerce capability ecosystem, and
- The current reality and drivers within enterprises driving the nexus of ecommerce, content and DAM
