DAM Fest Europe 2021

A celebration of all things DAM

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TechLab: Your Assets Have a Story to Tell: Are You Listening?

4 November, 11:20 AM GMT

Stories are at the heart of the relationships between people and the brands they love. And while they interact with that content, it’s spinning a tale of its own that marketers haven’t been able to hear – until now.

Join this session to learn how connecting productivity data like time and cost to create assets with performance and lifecycle data from disparate systems enables marketers to put content in context and generate the insights necessary to hear the stories their assets are telling.

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