Evolving strategy in line with changing business objectives
Using examples of best practice and UEFA EURO 2020/2021, we’ll hear how UEFA manages its still image digital assets for a major tournament.
Paul Murphy, Digital Image Expert, UEFA, will share the nuts and bolts of delivering UEFA EURO 2020/2021 and the crucial role DAM will play over the coming years. Paul will focus on key findings relating to:
- The preparations
- How a year's postponement of the tournament allowed for redevelopment of DAM processes
- The in-tournament 24/7 delivery of assets to stakeholders
- How the preparations, the processes, the automation, and DAM principles contributed to the creation of a stress-free tournament - compared to previous editions and other tournaments and events of previous years
- How UEFA gets images from action to fan in record breaking times – 19 seconds
We’ll hear why automation and an integration-first approach powers success in DAM.
Using lessons learned, Paul will talk us through DAM deployment in the next steps towards the UEFA Women’s EURO tournament summer 2022, UEFA EURO in 2024 and beyond.
