DAM Fest Europe 2021

First Sessions Announced

We are busy developing an exciting agenda for DAM Fest Europe 2021 so keep your eyes peeled for details. Register for the event and be the first to hear about new sessions and speakers!

In the meantime, check out the first 6 exciting sessions announced:

A Day in the Life of an Archivist, Art Director and Curator
Giving 20th Century Pop Culture Collections Prominence

In conversation with Mat Bancroft, we’ll hear how, in his role as archivist and curator, he delves deep into pop culture collections. We’ll hear about the innovation that’s necessary to bring together and display several exhibitions simultaneously.

Mat will share:

• His background
• How he works with technology and digital resources, including how he worked with the families of the founders of ‘Factory Records’ and on the curation of two exhibitions celebrating the labels’ legacy
• Experiences of working with fashion brand Fred Perry and musician Johnny Marr and issues involved in rights management and governance

Automation and integration at the heart of UEFA – DAM and the UEFA EURO 2020/2021
Evolving strategy in line with changing business objectives

Using examples of best practice and UEFA EURO 2020/2021, we’ll hear how UEFA manages its still image digital assets for a major tournament.

Paul Murphy, Digital Image Expert, UEFA, will share the nuts and bolts of delivering UEFA EURO 2020/2021 and the crucial role DAM will play over the coming years. Paul will focus on key findings relating to:

• The preparations
• How a year's postponement of the tournament allowed for redevelopment of DAM processes
• The in-tournament 24/7 delivery of assets to stakeholders
• How the preparations, the processes, the automation, and DAM principles contributed to the creation of a stress-free tournament - compared to previous editions and other tournaments and events of previous years
• How UEFA gets images from action to fan in record breaking times? – 19 seconds

We’ll hear why automation and an integration-first approach powers success in DAM.

Using lessons learned, Paul will talk us through DAM deployment in the next steps towards the UEFA Women’s EURO tournament summer 2022, UEFA EURO in 2024 and beyond.

Engaging a Global Organization with Digital Asset Management 
Keeping User-Adoption Front and Centre

Save the Children launched its global DAM in March 2018. It brought together numerous DAM systems.

Céline Millinder, Global DAM (Content Hub) Manager, Global Creative Content Unit at Save the Children will share her experience of implementing best practice as the organization continues to optimize and develop its DAM function.

Challenges and achievements:

• Why a forward-thinking approach is important
• Safeguarding and ethical practice
• Creating a global DAM:
  • Optimizing resources
  • Aligning content gathering and image making processes
• Working with local talent across a global organization while working in some of the most difficult and hostile places in the world
• Evolving governance
• Training and onboarding
• System enhancements and user-experience

Getting global buy-in and bringing everyone onboard was always going to be a tricky part of the alignment progress. Céline discusses how the challenges of optimizing the DAM and realising its added value were met while, at the same time, dealing with ongoing change management and DAM’s adoption.

DAM and a Dram – Local yet Global – Whisky from Scotland to the Rest of the World

Edrington is the home of exceptional Spirits including some of the world's best-loved Scotch whiskies. Founded in Scotland in 1861, now with an international customer base, DAM is an integrated driver of the company’s success.

Megan de la Motte, Digital Content Analyst in the STUDIO Edrington team, will take us through Edrington's Digital Journey, with a focus on how DAM is key to handling the challenges of changing business needs. We’ll learn:

• Why the DAM plays a critical role in delivering the business strategy
• Why the DAM has been essential within the digital ecosystem both pre-and post-pandemic
• How the DAM has helped the Edrington brands reach local markets globally
• The measures Edrington is taking to tackle shifts in digital and e-commerce space 

​Join Megan who will share how the organisation has evolved its DAM from its early and original configuration, including a new venture to optimise the DAM to integrate with a new Global PIM system to ensure that Edrington becomes the best in class in liquid on e-commerce channels.

PANEL: How Regular DAM Health Checks can Steer Long Term DAM Success

You have likely had many strategic planning sessions with leadership teams, stakeholders, and business sponsors for your DAM operations during DAM selection and implementation, but how are you ensuring the continued long-term success and growth of your DAM operations?

While setting up your DAM system may have felt like the peak of your DAM journey, the success of your DAM practice is formed out of your organisation’s continuing ability to successfully nurture the people, process, technology and data.

In this panel discussion, we will consider how regular DAM Health Checks, starting during DAM implementation, can ensure that your DAM operations:

• Stay on track to achieve the business objectives originally proposed for the DAM
• Grow year-on-year to solve new use cases and expand user adoption
• Maximize ROI

We will also share stories of how to overcome common obstacles you will likely encounter during your DAM journey and how to avoid your DAM operations stalling out.

PANEL: DAM, please meet Commerce; Commerce, please meet DAM. You two need to get to know each other better

DAM is now safely embedded as the single source of truth for visual marketing materials in most companies and organizations.

The shift to digital, direct-to-consumer (DTC) selling means that DAM is now the bridge between the two worlds of content and commerce. That covers ecommerce, in all its forms, as well as the more integrated marketing management of traditional retail channels.

The panel will discuss:

• The increasing types and volume of content required for ecommerce, the constituencies involved in its creation, management and usage, and the many outlets it serves across consumer journeys,
• How DAM has evolved to meet needs, its value vs. other types of solutions that might address those needs, and where DAM can sit within and integrate with a robust ecommerce capability ecosystem, and
• The current reality and drivers within enterprises driving the nexus of ecommerce, content and DAM