DAM Europe 2026

Increasing Efficiency & Brand Consistency with Automation Placed on DAM Foundations

The situation ‘as was’:

• A siloed DAM solution with ever-dwindling user numbers due to lack of confidence.
• Nobody with the necessary skill-set to manage the DAM and transform user experience.
• A system which didn’t enhance the business’ ability to deliver growth.
• The need for more integration with other systems, MarTech and product data.

The situation now:

• A transformational single-source-of-truth for content, fully integrating with other systems.
• An asset delivery automation project, making brand consistency across multi-market websites possible, while at the same time increasing efficiency. 
• Immediate cost savings resulting from retirement of the old, less efficient, surplus solution.
• Discoveries made with the project’s ‘moving parts’ of stakeholders and contributors led to a broadening of scope to incorporate a more comprehensive outcome. Starting with PDP (Product Detail Page) Galleries, expanding to incorporate all web assets, plus a cleanse of inconsistent product data across two existing platforms.

The next phase includes: 

• Rolling out to more of our global markets.
• Increasing awareness and continuing the training and support to bring more users onboard.
• Adding a PIM to the data flow for more consistency and efficiencies.

Wojtek Kosinski, Director Web & Digital Operations, Tempur Sealy International
Liam Bennett, Digital Asset Manager – International, Tempur Sealy International
Adam Duff, Lead Web Merchandise Developer - International, Tempur Sealy International