DAM Europe 2026

Change Management at the Core of DAM and AI Success 
- Beyond the Tools

Technology alone doesn’t deliver value, people do.

The issue:

As DAM and AI continue to reshape content operations, many programmes still fail to deliver impact. Not because the technology is wrong, but because the humans were not brought along throughout the change journey.

Challenges and Solutions:

• Why change management remains the single most critical success factor in DAM and AI initiatives.
• How to overcome resistance, align leadership and delivery teams, and design ways of working that support adoption rather than friction (based on real enterprise experience and insights from the 2026 State of AI in DAM and Content Operations research).

Covering:

• How organisations can prepare for AI success by laying stronger foundations.
• How to convince leadership to allocate budgets.
• The practical actions that help embed change long after go-live.
• What DAM professionals can do to stay relevant and confident as technology continues to evolve.

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Kristina Huddart, Content Operations & Marketing Technology Consultant, Huddart Consulting Ltd.