DAM Europe 2026
What Happens After DAM Discovery
- How we Turned Insights into Action
Context:
Many DAM programmes invest heavily in discovery and assessment — yet far fewer conversations explore what happens next.
What it really means to move from DAM discovery into execution.
The challenge:
Following a comprehensive review that surfaced multiple DAM-related initiatives, we were faced with a familiar challenge: everything mattered, but not everything could be done at once.
Covering:
- How to translate discovery findings into a prioritised DAM initiative portfolio.
- The frameworks used to sequence work.
- The roadblocks along the way when initiatives met organisational reality - some projects moved forward successfully, others progressed more slowly, and some revealed critical readiness gaps.
- Using less tools and more decision-making, governance, and organisational readiness.
- Balancing the needs of all users, driving DAM adoption, and ensuring the system truly works across multiple teams with what is possible - technologically and financially.
No stone unturned, practical insight into how DAM decision makers and leaders can jointly navigate prioritisation, execution, and change. Sharing lessons learned and what we would do differently next time.
Austin Jones, Group Product Manager for B2B Products, BBC Studios
Jennifer Pflaumer, Founder & CEO, Paroo, LLC