DAM Europe 2025
DAM in the Music Industry: Preserving the Past, Powering the Future
Founded in 2008, BMG is the fourth-largest music company in the world, home to iconic catalogues of works by both notable performers and songwriters. Uniquely, it combines the activities of a music publisher and record label.
BMG operates across multiple areas of the music industry, including new recordings, catalogue releases, music publishing, licensing, and production music.
What the DAM does:
As part of the supply chain, manages the digital and physical assets that supports BMG’s activities – whether it’s audio, video, artwork files for streaming platforms or the material used in manufacturing vinyl and CDs – DAM connects all assets to a vast database of songs, recordings, products and artists ensuring they are readily accessible to the teams who need them.
The challenge:
Hundreds of assets are created during the recording process – different versions, mixes, outtakes plus other elements that contribute to a final release. How these are stored, managed, found and retrieved is vitally important.
Our guiding principles:
User experience, and the ease to find assets, are at the heart of BMG’s approach.
How we deliver on our promise - it’s all made possible by:
- Metadata consistency – with a growing archive that includes historic studio takes, films, reels and printed materials – accessibility and usability for all at BMG must be smooth.
- Digitisation of physical assets alongside digital ones – DAM continuously evolves to meet new industry demands, ensuring assets remain accessible, adaptable, and future-proof.
Repurposing the role of DAM – DAM is already well beyond ‘just storage’; DAM manages our ever-increasing volume and complexity of assets.
Speaker
What others say
An iconic event in our field and it didn't disappoint in this year's edition! I loved the honest and practical presentations, reconnecting with fellow practitioners and discovering new connections. Great evolution with the new track for more advanced companies to unpack how DAM fits in the broader MarTech ecosystem.
Attending the HS DAM Europe Event once again provided me with lots of networking opportunities, and valuable insights on the DAM landscape and everything it extends into.
As a marketing professional who is new to the DAM world, the HS DAM event I attended was perfect for learning more about the world of DAM and networking with seasoned professionals in the field. I would recommend it to anyone at any level of DAM expertise, there is something for everybody and all the sessions were informative and accessible.