DAM Europe 2025
Inside Novartis: How AI-Powered DAM Transforms Content Workflows at Scale
AI is no longer a future ambition—it’s a present necessity. Yet for many organisations, applying AI across content workflows remains unclear and difficult to scale.
In this session, Novartis shares how they evaluated existing DAM processes and successfully applied AI to streamline operations and personalise content experiences. Learn practical steps for identifying high-impact use cases, integrating AI with minimal disruption, and driving measurable ROI from your DAM. Discover how AI and DAM together can shift your approach from content creation to content intelligence.
Covering:
- Practical steps to assess, pilot, and scale AI features within existing DAM workflows
- How Novartis identified and transformed a high-impact process using AI-driven insights
- Guidance on how DAM can serve as the foundation for real-time, behavior-based content personalization
What others say
An iconic event in our field and it didn't disappoint in this year's edition! I loved the honest and practical presentations, reconnecting with fellow practitioners and discovering new connections. Great evolution with the new track for more advanced companies to unpack how DAM fits in the broader MarTech ecosystem.
Attending the HS DAM Europe Event once again provided me with lots of networking opportunities, and valuable insights on the DAM landscape and everything it extends into.
As a marketing professional who is new to the DAM world, the HS DAM event I attended was perfect for learning more about the world of DAM and networking with seasoned professionals in the field. I would recommend it to anyone at any level of DAM expertise, there is something for everybody and all the sessions were informative and accessible.