DAM Europe 2025

Yuri Ezhkov is an award-winning creative director with over 20 years of experience at the forefront of design, branding, and innovation. A New Yorker at heart, Yuri began his career at Assouline before founding his own agency, where he created pioneering digital content for leading beauty brands such as Maybelline, Essie, and Dr. Jart during the early 2000s.

Yuri later joined MAC Cosmetics in APAC, where he oversaw creative direction for the global prestige beauty brand across the region. Currently, he holds a leadership role at Estée Lauder Companies, focusing on the dynamic intersection of technology and creativity to drive innovation within the organization.

With a rich professional background and an entrepreneurial spirit—evident from his years owning a boutique coffee shop in Hong Kong—Yuri brings a unique perspective to blending artistry, business, and technology.