DAM Europe 2024
Balancing PIM and DAM in the Content Supply Chain – Latest Thinking
Content is often perceived as a creative process. Beautiful assets, catchy phrases and a brilliant brand proposition. Product Information Management (PIM) is perceived as the logical side of marketing. Complex data models in a data hub with many technical integrations. It’s time to change that way of thinking.
Content is not only about creativity and assets. It’s also about storytelling, data management much more. It can best be thought of as ‘all components expressed through a medium’. By balancing the content in PIM and DAM the foundation for the customer journey in all communication channels is defined.
This session explores how the worlds of DAM and PIM interrelate and how they need to be balanced in the content supply chain if they are ultimately to deliver the best possible customer experience.
What others say
HS DAM events are a great way to connect with other global DAM users and innovators. Whether you are a DAM vendor or day to day user DAM Europe is a great networking opportunity to learn new things.
HS DAM events provide me with the opportunity to network and get a flavour of products and plug ins being used and how people are integrating technology into their DAMs.
HS DAM events are an invaluable opportunity to meet a wide range of DAM practitioners, futurologists, and deep specialists. You'll find parallels in industries you know and new concepts from industries you don't, that will make you question and improve your practice.