DAM Europe 2024

The Art and Practice of Managing Digital Media


Sama Asali

Senior Consultant, Strategy & Value


Sama is a marketing strategist and value expert. She helps Optimizely’s clients to streamline operations, captivate audiences with compelling experiences, and maximize content effectiveness through defining impactful marketing strategies and quantifying transformational outcomes. Previously, she worked with Adobe’s Digital Strategy Group advising customers on CX best practices and the value behind them. Sama holds a BA from Columbia University and an MBA from INSEAD.


What others say

HS DAM events are a great way to connect with other global DAM users and innovators. Whether you are a DAM vendor or day to day user DAM Europe is a great networking opportunity to learn new things.

Heidi Hudson
The Kennel Club

HS DAM events provide me with the opportunity to network and get a flavour of products and plug ins being used and how people are integrating technology into their DAMs.

Matthew Percival
Historic Royal Palaces

HS DAM events are an invaluable opportunity to meet a wide range of DAM practitioners, futurologists, and deep specialists. You'll find parallels in industries you know and new concepts from industries you don't, that will make you question and improve your practice.

Steve Russell
The Royal Society