DAM Europe 2024

The Art and Practice of Managing Digital Media

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Lianne McLaughlan

Senior Manager, Content Platforms

Hilton

Lianne is responsible for the Content Platforms team, leading the strategy, development, and execution of Hilton’s technology ecosystems. Since joining Hilton in 2023 she has successfully led the onboarding of Hilton’s MAM – which was stood up in just 30 days and now progressing to a wider full adoption across the Hilton enterprise. Her expertise lies in setting strategic direction, Platform (CMS, DAM, MAM) onboarding and enhancement, optimizing workflows, and ensuring seamless integration across various systems.

Lianne has 12 years of experience working across Marketing Operations Tech with past roles within the Sport, Property management, Travel and Financial Industries.

What others say

HS DAM events are a great way to connect with other global DAM users and innovators. Whether you are a DAM vendor or day to day user DAM Europe is a great networking opportunity to learn new things.

Heidi Hudson
The Kennel Club

HS DAM events provide me with the opportunity to network and get a flavour of products and plug ins being used and how people are integrating technology into their DAMs.

Matthew Percival
Historic Royal Palaces

HS DAM events are an invaluable opportunity to meet a wide range of DAM practitioners, futurologists, and deep specialists. You'll find parallels in industries you know and new concepts from industries you don't, that will make you question and improve your practice.

Steve Russell
The Royal Society