DAM Europe 2024

Lianne is responsible for the Content Platforms team, leading the strategy, development, and execution of Hilton’s technology ecosystems. Since joining Hilton in 2023 she has successfully led the onboarding of Hilton’s MAM – which was stood up in just 30 days and now progressing to a wider full adoption across the Hilton enterprise. Her expertise lies in setting strategic direction, Platform (CMS, DAM, MAM) onboarding and enhancement, optimizing workflows, and ensuring seamless integration across various systems.

Lianne has 12 years of experience working across Marketing Operations Tech with past roles within the Sport, Property management, Travel and Financial Industries.