DAM Europe 2024

The Art and Practice of Managing Digital Media

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Dean Lafferty

Marketing Operations Manager

Dunelm

Dean is a Marketing Operations Manager at Dunelm, the UK’s leading Homewares retailer. Homegrown and fresh from the business’ Graduate Commercial Leadership Scheme, Dean began his journey with the home furnishings giant whilst studying Retailing, Marketing and Management at Loughborough University through their Early Careers pipeline on a Digital Trading Industrial Placement. He has since held roles across Digital, Digital Operations, Vendor Compliance, Commercial Projects, Buying, Brand Marketing and Marketing Operations.

In his current role, Dean is responsible for end-to-end campaign planning and delivery, as well as driving operational excellence across all brand activity and processes. His further remit includes leading the development of the MarTech stack, placing DAM as a total destination for content and has been influential in its development since embarking on his latest role in September 2023.

What others say

HS DAM events are a great way to connect with other global DAM users and innovators. Whether you are a DAM vendor or day to day user DAM Europe is a great networking opportunity to learn new things.

Heidi Hudson
The Kennel Club

HS DAM events provide me with the opportunity to network and get a flavour of products and plug ins being used and how people are integrating technology into their DAMs.

Matthew Percival
Historic Royal Palaces

HS DAM events are an invaluable opportunity to meet a wide range of DAM practitioners, futurologists, and deep specialists. You'll find parallels in industries you know and new concepts from industries you don't, that will make you question and improve your practice.

Steve Russell
The Royal Society