Andreas Michalski is one of the initiators of the Web2Print market and now the founder and CEO of a marketing automation platform CI HUB. With his company iBrams, he was quick to take advantage of the possibilities offered by the Adobe InDesign Server for the webbased processing of CI-compliant marketing materials for companies. iBrams has been used hundreds of times by companies worldwide. The 40-person team was one of the innovation drivers for rule-based editing. Following the successful sale of the company to a French DAM manufacturer, the establishment of the CI HUB was the logical step to properly address the topic of marketing automation. Andreas Michalski was born in Frankfurt in 1965.