Ensuring that DAM and PIM Work in Harmony
Having accurate and relevant content at every step of a customer’s journey is vital in today’s digital world. And it’s all about smooth workflow, brand experiences and overall quality assurance.
However, when linking DAM and PIM together, sometimes things can go awry.
Arla is one of the largest dairy companies in the world – owned by more than 12,000 farmers. The company employs 20,000+ staff located in almost all corners of the globe and has products ‘on the shelves’ in more than 100 countries.
In this conversation between Caroline Helms Gerbøll, DAM Manager at Arla Foods and Megan De La Motte, Senior Digital Strategist, Equator we’ll hear:
- Why it is better for DAM and PIM to work in tandem rather than in silos.
- How DAM and PIM, when working together, can help to streamline workflows and the customer’s journey.
- How to avoid the pitfalls along the way when putting in place a DAM + PIM system.
