DAM Europe 2023
Driving Marketing Technology and Digital Transformation Initiatives
During his 30-year long career as Head of Global Marketing Services with Unilever, Jorgen Bartsch spearheaded and sponsored dozens of marketing technology initiatives, including the implementations of a first-generation and then, ten years later, a second-generation, DAM. Jorgen was deeply involved in work to set up and drive adoption of product packaging, e-commerce and product content management technology – across all of Unilever’s brands.
We’ll hear from Jorgen about the challenges and the successes over the years as he offers advice on how to achieve marketing technology success and stellar ROIs.
What others say
HS DAM events are simply the place to be for people passionate to learn about DAM and all its connected learning.
Great to be back in person at the HS DAM Europe 2022! Great opportunity to hear from peers in the industry and actually meet people again. Leaving with lots of areas to explore!
HS DAM events are an invaluable opportunity to meet a wide range of DAM practitioners, futurologists, and deep specialists. You'll find parallels in industries you know and new concepts from industries you don't, that will make you question and improve your practice.