DAM Europe 2023
We are busy developing an exciting agenda for DAM Europe 2023 so keep your eyes peeled for details. Register your interest here to be the first to hear about new sessions and speakers!
In the meantime, check out the first 13 exciting sessions announced:
Exploring the DAM Ecosystem: Why a Connected DAM is YOUR future
Silos are a thing of the past – DAM systems must now be connected to an increasingly complex marketing, content and data ecosystem.
In this session, we'll hear from Theresa Regli, DAM Industry Strategist, Analyst and Author, who’ll review the current ‘big picture’ of what a connected DAM ecosystem looks like in various industry verticals including Consumer Product Goods, Media & Entertainment, Life Sciences and Cultural Heritage.
Join Theresa as she’ll look at how the systems within this ecosystem should ideally interact to drive automation with systems of record rather than systems of consumption. We’ll consider how the players in the DAM marketplace are expanding their reach across the ecosystem, with multiple and varied approaches to integration.
Global DAM Delivery – the Challenges for a Multiple Assets and Multiple Brands Business with Corporate Partners in over 130 countries when Content and Asset Management is a Must for Success
Isobel Fraser-Underhill is the Visual Identity and Content Operations Manager at Megger where the DAM is an invaluable tool that has enhanced and elevated creativity, design and marketing. It has also enabled greater localisation with easier access to content and files for all global teams.
We’ll hear the challenges of planning and implementing the company’s DAM system and how Isobel took the project from inception to what it is today: the backbone of asset and content delivery for the global leader in electrical testing equipment and solutions. Isobel’s role wasn’t just about implementing a system – it was to encompass a publishing process system that provides all users with routes to market assets.
Join this session to hear more about how the DAM has enabled designers and marketers to source and share assets and collateral more easily than ever before - as well as solving some long-standing issues that hampered the delivery of up-to-date product documentation to customers. Plus DAM’s role in plans to create a future-proof system for enterprise level video.
The Why & The What of DAM
The most powerful questions are often the most overlooked.
Before you can figure out the ‘Who’, the ‘How’ and the ‘When’ of DAM, you must first be able to clearly understand ‘Why’ you need to take action and ‘What’ needs to be done.
This best practice principle applies to everyone involved in the DAM journey, from software & service providers to enterprises and brands. Within enterprises it is critical to secure senior leadership alignment, support and endorsement of stated outcomes, as well as partnerships between business functions (which include marketing, IT, sales, supply chain … the list goes on).
And the best way to generate a positive-sum outcome is to focus on the Why and the What.
Victor Lebon of Lebon Consulting will share best practice on how to maintain the Why and What of DAM implementation and how to apply them in a dynamic, ever-changing landscape; exploring the importance of effective management, messaging and communication that involves all stakeholders.
Tri-Agency DAM Platform: How to Strive for CIT (Collaboration, Innovation and Transparency) through the Promotion of the Enhanced Discovery of Inspirational Digital Content through One Source of Truth
In this session, we’ll hear from Lynette Conlon, Digital Content Management Executive, Tourism NI (part of the Tri-Agency DAM Team which includes Tourism Ireland, Tourism NI and Failte Ireland) on finding a workable solution to share, commission and redistribute tourism marketing content and how the teams effectively managed and distributed strategic content through a collaboration on joint initiatives.
Lynette will share the:
- Important aspects of the joint initiatives and why the implementation of a shared DAM was vital for successful delivery – for all users and for a smooth workflow moving forward.
- Challenges and sticky moments along the way, as well as why having a functioning DAM to meet current and future needs of all users and stakeholders is of vital importance.
We Did It … We Built a Sustainable Approach to Our new DAM. How?
We’ll hear from Rory Kroon, Senior Manager of Marketing Operations at ASDA on how to make a DAM look attractive to finance teams and how the business case for DAM doesn’t always stack up by itself!
In this session, we’ll learn:
- How to overcome the P&L challenges and getting that all-important management buy-in.
- Best practice in ensuring your DAM is something that everyone in the business want to be a part of.
- How to bring together a successful DAM implementation (and know what success looks like at the various stages of the implementation).
- The importance of building a team with a sustainable self-serve system and how the DAM improves workflows.
Rory will highlight the principles that were discovered during the implementation stage and why these principles are probably common to every size of DAM purchase.
Ensuring Greater User Experience and Asset Security – Simplifying Processes and Procedures in an Ever-Changing Environment
Company requirements and structures are constantly evolving so how do you ensure that the DAM:
- Reflects the evolution and changes?
- Is brought up-to-scratch to be useful and relevant for all users?
- Works for new joiners at the organisation? (How do you ensure that new joiners are introduced to the DAM?).
Jacqueline Yu is the DAM Application Owner at Canon EMEA and understands why regular DAM procedure reviews are of paramount importance for the success of the DAM. She will share important lessons on simplifying and updating the DAM’s many processes and procedures, starting with learning the existing structures, how things should work together in harmony as well as making sure that you ask stakeholder questions such as ‘are you sure we need this?’, ‘ok, but why?’; ‘how about this?’ and ‘I would like to get this done so who do I talk to next?’.
Come to this session to hear examples of best practice and first-hand experiences of how to ensure the DAM plays a critical role for all users.
How the DAM is Making History – over 1.25 Million Assets Digitised (and More to Come!) – an example of Best Practice in Preservation
Why is the digitisation of such an enormous number of assets and the integration of a new CMS becoming not just a UK story but one with much wider relevance? Reason: because one of the roles of the Royal Botanic Gardens, Kew is to educate and provide online resources to help with combating biodiversity loss. The DAM is not just a tool to hold assets but a repository playing an important role in the online resources space.
Dominic Naughton, the Library and Archives DAM Lead at the Royal Botanic Gardens, Kew will share the journey to-date on the progress of the mass digitisation of the Herbarium and Fungarium and will also highlight what’s next including:
- Digitising the Botanical Illustrations and Economic Botany/Ethnobotany collections.
- Integrating the DAMS with the new Integrated Content Management System as collections are moved over from multiple, separate databases.
Dominic will share the challenges presented by having scientific, artistic, marketing and heritage assets within a single DAM system specifically:
- Redefining metadata categories and vocabulary to apply across collections.
- Mandatory metadata requirements and limitations.
- Staying up-to-date on scientific names and a constantly changing taxonomic framework.
How to get a YES from your Executive Leadership for DAM, and Bringing Leadership Onboard with DAM Changes
The need for business technology is often raised, initially, by staff who are on the frontlines of marketing, creative production and content operations. Teams are already screaming out for better technology to increase efficiency, automate workflows and reduce the time spent on tedious, mundane tasks.
But how do you get the executive leadership and management board in your organisation to listen and support DAM changes? How do you ‘sell’ the important role the DAM plays in the ROI in the businesses?
This workshop, led by Kristina Huddart, DAM Consultant and Director, Huddart Consulting Ltd., will provide practical strategies and change management techniques you can use to convince your leaders to invest in DAM. The session will be interactive, fun, fast and creative!
You’ll meet and learn from others about their challenges when seeking senior buy-in. There will be multiple opportunities to explore how best to address different types of senior resistance. You will leave equipped with the right tools and techniques to ensure a positive response from leadership when proposing your next DAM initiative.
Keywording Clinic
Keywords connect people with content. Without keywords, it is impossible for most search engines to know what an asset is about because they cannot ‘see’ the content, they can only ‘read’ the Keywords.
So, how can we apply Keywords that will accurately convey the meaning of an asset for our own users?
Join Clemency Wright of Clemency Wright Consulting for this interactive session bringing Keywording to life. Working in small groups, you’ll gain experience of the Keywording process and make useful new contacts and connections. You’ll be provided with a varied selection of images to Keyword. The session will focus on:
- An overview of Keywording principles.
- Sharing and exchanging stories about your own Keywording challenges and solutions.
- Problematic areas that require novel thinking.
- Warm-up exercises that get the Keywording juices flowing.
Taxonomy Essentials for DAM
This workshop will take you through all the steps needed to begin identifying and developing your DAM classifications.
Taxonomy in DAM systems is an essential part of asset management. It organises, classifies and unifies the ways assets are described. Without it, you have a very expensive closet where assets are lost and unusable, and accurate reporting is made impossible.
Filled with exercises and hands-on involvement, this session, led by Madi Weland Solomon, will introduce the basics of taxonomy development for DAM and guide you through understanding the theoretical guidelines and standards in a fun way that will leave you thinking like a taxonomist!
Metadata Everywhere … Everything … All at Once! How to Manage Metadata and Ensure that Your Digital Strategy is Up-To-Date and Relevant
It is vital to understand and be mindful of the people, processes and technologies that may influence the transformation and end-goals you desire.
Metadata really does matter. It gives structure and meaning to the data associated with all that we do in our business and personal transactions. It also records:
- Where your content came from and to whom it belongs.
- Where your content is going.
- How your content may be used.
Metadata imparts meaning and must change with societal norms, in a respectful and inclusive manner.
This panel discussion, moderated by John Horodyski, Executive Director, Insights & Analytics, Salt Flats, will focus on the power of language and metadata, and on your digital strategy work, including managing metadata for your organisation. The discussion will prepare you for the strategic decisions needed for your users to identify, discover and experience their brands as intended.
Panel: Tundun Folami, Systems Librarian, University of West London
Caroline Helms Gerbøll, DAM Manager, Arla Foods
Céline Millinder, Global DAM Manager, Save the Children
An A-Z of Managing Governance – Why Should There Be an Effective Good Governance Strategy in Place in Your Organisation?
Governance underpins your organisation’s DAM and is the critical process that holds your DAM together. Adherence to governance regulations must be a priority as more and more organisations become truly data driven.
Governance is not an option to be ignored. Getting Governance wrong is a costly mistake.
Maintaining the value of your data is of vital importance, and Governance provides the framework that ensures programme goals are met – both during DAM implementation and thereafter.
To be effective, governance must:
- Be considered as a ‘holistic corporate objective’.
- Establish policies, procedures and training for the management of data across the organisation.
- Reach all levels of the organisation.
- Ensure that your metadata stays relevant to address changing business needs, user needs and the use of language.
This panel discussion, moderated by John Horodyski, Executive Director, Insights and Analytics at Salt Flats, will be informative and engaging, covering the who, what, how and why of Governance - focusing on key drivers including:
- How to do Governance.
- Is there more than one ‘Governance’?
- Communications, transparency, and accountability.
- Governance and DEI (Diversity, Equity & Inclusion).
- Challenges and success stories.
Panel: Rachael Singh, Global Digital Marketing Lead, Vodafone
Isobel Fraser-Underhill, Visual Identity and Content Operations Manager, Megger Limited
Digital Shelf – Where YOUR Brand Lives and Thrives
The Digital Shelf is fast becoming the core of every brand's marketing and commercial efforts. Much the same as a simple website in those early days of the internet, the planning of the Digital Shelf has developed into the primary articulation of the brand. The Digital Shelf’s source of truth has become the brand’s packaging.
The Digital Shelf includes a varied and developing collection of touchpoints throughout the shopper journey. Journeys in which shoppers discover, research, try, customize, compare, and/or buy all products and services. Commercial, logistical and emotional factors combine to represent the whole brand.
Importantly, the Digital Shelf as a concept is not restricted to CPG and its early adoption of transactional Ecommerce. It applies just as much to life sciences, automotive, media & entertainment and so many other sectors.
With consumers shopping all the time and creating their own digitally influenced journey (both online and offline), Digital Shelf content considerations are a must for everyone. And while different opportunities and challenges arise across the spectrum of industries, some common principles and needs do exist.
Come to watch, listen and quiz the panel as it takes a look at this phenomenon and how DAM plays a key role as an enabler across many sectors.