DAM Europe 2023

The Art and Practice of Managing Digital Media


Rachael Singh

Global Product Owner – DAM


Rachael has extensive experience in CMS and DAM systems, having worked as a business & finance journalist for over 12 years – writing for local, national and trade publications.

Most recently she joined FTSE 100 listed Vodafone’s global team, to create and implement a global DAM across all its regions.

This was and continues to be a huge undertaking – having to create a custom DAM for multiple markets across Europe – future-proofing the product, as well as managing a behavioural shift for brand teams away from local solutions.

Prior to Vodafone, Rachael worked as the UK administrator for AEM & Workfront at international accounting firm KPMG, where she spearheaded the migration project of Sharepoint to AEM, which included auditing and managing thousands of assets, training dozens of marketers and managing the national CMS, DAM, and process management system. 

What others say

HS DAM events are simply the place to be for people passionate to learn about DAM and all its connected learning.

Liam Bennett
Tempur Sealy International

Great to be back in person at the HS DAM Europe 2022! Great opportunity to hear from peers in the industry and actually meet people again. Leaving with lots of areas to explore!

David Furness

HS DAM events are an invaluable opportunity to meet a wide range of DAM practitioners, futurologists, and deep specialists. You'll find parallels in industries you know and new concepts from industries you don't, that will make you question and improve your practice.

Steve Russell
The Royal Society