DAM Europe 2023

The Art and Practice of Managing Digital Media


Noz Urbina

Omnichannel Content Solutions Lead

Urbina Consulting

Noz is a globally recognised leader in the field of content strategy and customer experience. He’s known as a pioneer in audience journey mapping and adaptive content modelling for delivering personalised, omnichannel experiences.

Noz is co-founder and Program Director of the OmnichannelX.digital podcast and knowledge hub. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits”, and lecturer in the Masters Programme in content strategy at the University of Applied Sciences, Graz.

In 2013 he founded Urbina Consulting, whose international team works with the world’s largest organisations and most complex content challenges. Together they assist brands developing or improving their content strategies, doing user research, managing tool selections, delivering training and guiding implementations. Clients include Johnson & Johnson Pharmaceuticals, Microsoft, Sanofi Vaccines, Mastercard, Barclays Bank, Roche, and many more. 

What others say

HS DAM events are simply the place to be for people passionate to learn about DAM and all its connected learning.

Liam Bennett
Tempur Sealy International

Great to be back in person at the HS DAM Europe 2022! Great opportunity to hear from peers in the industry and actually meet people again. Leaving with lots of areas to explore!

David Furness

HS DAM events are an invaluable opportunity to meet a wide range of DAM practitioners, futurologists, and deep specialists. You'll find parallels in industries you know and new concepts from industries you don't, that will make you question and improve your practice.

Steve Russell
The Royal Society