Joseph Harper is Global Head of Content at DIAGEO, a British multinational alcoholic beverage company which owns over 200 brands, including the world’s best-selling Scotch whisky brand Johnnie Walker, best-selling premium distilled vodka Smirnoff and the iconic Irish stout Guinness. Both in his current role and during previous employment at Cereal & Snack producers Kellogg Company, Joseph has overseen the operation & strategy behind production, storage and syndication of digital product and advertising content, with notable experience in the increasingly critical area of Digital Shelf & eCommerce.